Casablanca, a booming tourism hub: 2.9 million overnight stays in 2025
Sustained tourism growth
Casablanca is increasingly asserting itself as a major tourist destination, well beyond its traditional role as Morocco's economic capital. The 2025 figures reflect a remarkable momentum: the city recorded 2.9 million overnight stays, a 15% increase compared to the previous year. This rise is driven by the diversification of the tourism offering, the development of upscale hospitality, and the growing number of cultural and sporting events attracting an ever-wider international audience.
The visitor profile is also evolving. While Casablanca has always been a stopover for business travelers and tourists in transit to other Moroccan cities, it is gradually becoming a destination in its own right. European travelers, particularly from France, Spain, and Germany, are extending their stays to explore the Hassan II Mosque, the Art Deco district, the corniche, and the revitalized culinary scene. Congress and business tourism is also experiencing significant growth, driven by the city's new infrastructure.
ONMT at ITB Berlin 2026: strengthened partnerships
The participation of the Moroccan National Tourism Office (ONMT) at ITB Berlin 2026, the world's largest tourism trade fair, marks an important milestone in the international promotion strategy for Casablanca and Morocco. On this occasion, the ONMT signed and reinforced several partnerships with European tour operators, airlines, and online booking platforms. The goal is clear: to increase the visibility of Casablanca as a destination in the German-speaking, Nordic, and Eastern European markets, which remain underexploited.
These agreements cover joint promotional campaigns, tourism packages combining flights and accommodation, as well as familiarization trips inviting travel agents and journalists to discover Casablanca firsthand. Morocco's strengthened presence at ITB Berlin sends a strong signal to industry professionals: the country is committed to diversifying its source markets and positioning Casablanca as an urban alternative to the kingdom's traditional beach destinations.
Outlook for travelers
For tourists considering Casablanca as their next destination, the context is particularly favorable. The increase in direct air connections from Europe, combined with the expanding hotel and cultural offerings, makes the city more accessible and attractive than ever. Airfares remain competitive, particularly thanks to competition between Royal Air Maroc and low-cost carriers operating from Mohammed V Airport. Whether you are a fan of architecture, gastronomy, shopping, or simply curious to discover modern Morocco, Casablanca offers a rich and surprising urban experience at the crossroads of Africa and Europe.